StratGraph
Companies / Information Technology
AAPL

Apple Inc.

Apple designs and sells iPhone, Mac, iPad and wearables plus a high-margin services business; fiscal 2026 revenue rose 15% to $478.8 billion while AI-related R&D jumped 32%.

Technology Hardware, Storage & PeripheralsAnalysis updated 2026-11-12

What the filings point to next

Our analysis of the moves the company's own disclosures point to, with the signals that would confirm them.

Top strategy callHigh confidence

Keep R&D growing faster than revenue, with a growing share going to AI compute and data center capacity, and a related rise in capital commitments.

Signals to watch
  • R&D as a share of net sales staying at or above 10%
  • Growth in capital expenditures, data center lease obligations and other purchase obligations
  • Disclosures naming third-party cloud providers or new data center sites
5 more strategy calls in the full analysis
  • Turn AI into a paid services line by tying expanded Apple Intelligence and Siri features to cloud service tiers.
    Medium confidence
  • Lean further on premium mix and selective product price increases to defend product margins against memory and storage costs.
    Medium confidence
  • Fund capital returns partly with new borrowing, keeping the company in a net debt position rather than rebuilding net cash.
    Medium confidence
  • Commit earlier and larger to component supply, especially memory, through long-dated purchase agreements.
    Low confidence
  • Deepen in-house chip and hardware engineering alongside AI software work.
    Low confidence

Relationship map

Who it buys from, sells to, partners with and competes against, as its disclosures describe it.

CustomersSuppliersAAPLThird-party cellular network carriers and resellers (not named): Indirect distribution channel for products and some services; counterparties not named, so listed as inferred.Third-party cellular networ…Outsourcing partners in China mainland, India, Japan, South Korea, Taiwan and Vietnam (not named): Manufacturing and final assembly of substantially all hardware; individual partners are not named.Outsourcing partners in Chi…Single- and limited-source component suppliers (not named): Supply of advanced semiconductors, memory, storage and custom components; suppliers not named.Single- and limited-source …Third-party cloud service providers (not named): Compute and storage capacity supplementing Apple's own data centers, including for AI; providers not named.Third-party cloud service p…Outsourced transportation and logistics providers (not named): Transportation and logistics management; providers not named.Outsourced transportation a…Low-priced hardware makers with large installed bases (not named): Compete on price and by imitating features; Apple holds minority share in its main device markets. Competitors not named.Low-priced hardware makers …Artificial intelligence developers (not named): Compete in developing and deploying AI capabilities; competitors not named.Artificial intelligence dev…

Customers Suppliers Partners (top) Competitors (bottom) · solid = disclosed, dashed = inferred · tap a highlighted company to open it

What other companies' disclosures say about it

Shares a board member with
Named as a partner by

Business at a glance

Operating-health scores describe reported fundamentals on a 0–100 scale. They are not a rating of the stock. How they work

Operating health79
Growth63
Profitability90
Cash generation92
Balance sheet65
Dilution control86
Key ratios and five-year financials
Latest quarter revenue YoY (2026-06-27)16.4%Revenue growth (FY)15.1%Revenue CAGR (3y)7.7%Gross margin48.8%Operating margin33.0%Net margin27.6%Free cash flow margin28.4%R&D / revenue9.6%Stock comp / revenue2.9%Net debt / operating cash flow0.37xCurrent ratio1.02Diluted share count change-1.9%
Fiscal year endingFY 2022-09FY 2023-09FY 2024-09FY 2025-09FY 2026-09
Revenue$394.3B$383.3B$391.0B$416.2B$478.8B
Gross profit$170.8B$169.1B$180.7B$195.2B$233.6B
Operating income$119.4B$114.3B$123.2B$133.1B$158.1B
Net income$99.8B$97.0B$93.7B$112.0B$132.2B
Operating cash flow$122.2B$110.5B$118.3B$111.5B$145.1B
Capital expenditure$10.7B$11.0B$9.4B$12.7B$9.0B
Free cash flow$111.4B$99.6B$108.8B$98.8B$136.1B
R&D$26.3B$29.9B$31.4B$34.5B$45.8B
Stock-based comp$9.0B$10.8B$11.7B$12.9B$13.8B
Buybacks$89.4B$77.5B$94.9B$90.7B$86.4B
Dividends$14.8B$15.0B$15.2B$15.4B$15.7B
Cash$23.6B$30.0B$29.9B$35.9B$36.3B
Total debt$131.2B$120.9B$117.5B$111.0B$90.0B
Equity$50.7B$62.1B$57.0B$73.7B$112.1B

Built from the company's disclosures: 10-K (2026-11-03), 8-K (2026-11-09), DEF 14A (2026-01-08).

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